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Instagram Reels is a new feature that allows users to create short-form videos, similar to TikTok. This feature can be leveraged by startups to showcase their brand personality and create engaging and shareable content that resonates with their audience. IGTV is another feature that allows users to create longer-form video content, which can be used to provide more in-depth information about your products or services. Stories are a popular feature on the platform that allow users to share temporary content that disappears after 24 hours.

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